Tater Boost Fuels The Arctic Challenge

The Arctic Challenge Team, led by NFL legend Jimmy Graham, recently completed a 600-mile+ row across the Arctic Ocean, setting a new world record. Battling cold temperatures, unpredictable seas, and long hours on the oars, proper fueling was essential. What is the new record you ask? 10 days, 5 hours breaking the previous world speed record by over five days.

From the left, Lead Navigator Jimmy Graham, Captain Andrew Tropp, Team Manager Hannah Huppi, and Bosun John Huppi.

During their training camps and throughout the challenge itself, Tater Boost was one of their chosen go to snacks. They trusted our brand to deliver the wanted results in the ocean while trying to set a world record. If that is not a compliment, I do not know what is! The team’s favorite flavor was Beet & Rosemary, though they enjoyed every variety. We knew Tater Boost would be a perfect fit for their expedition the moment we heard about the challenge. It checks all the boxes we aim to solve for, a savory option, made from whole foods with no additives, lightweight, quick to prepare, and designed for the “diesel engine” endurance demands of long, sustained effort.

Hannah preparing Tater Boost during a training camp.

Here is what Hannah Huppi, the team manager said about Tater Boost:

"Tater Boost quickly became one of my go-to endurance snacks. The flavors are delicious, the energy is steady, and the savory options are a refreshing change from overly sweet sports nutrition. Easy to make, easy to carry, and easy on the stomach. A perfect addition to any endurance athlete’s toolkit."

The full team echoed that sentiment:

"During our training camps and throughout The Arctic Challenge, a 600-mile row across the Arctic Ocean where we set a new world record, Tater Boost was one of our favorite go-to snacks. Our top choice was the Beet and Rosemary, but every flavor was delicious. Having something savory between meals was a welcome change in an environment where most sports fuel is sweet. It was easy on the stomach, even in rough seas, and provided steady, reliable energy to keep us going.”

Also Hannah with a big smile knowing she’s about to yum Tater Boost!

We are honored that Tater Boost was part of their journey and proud to support athletes pushing the limits of endurance in some of the most challenging environments in the world. Check out their ARCTIC CHALLENGE website for more details and the full story.